A woman at ease in a sculptural gold chair against deep blue, a cigar in one hand and a glass of cognac in the other, red heels.

#itsabouttheart

The Art of Enjoying
Business
and Life

A private members' club of private equity investors and serial business owners that chose each other, in Berlin in the early 1990s. In Business for Pleasure. In Business with a Purpose. In Business for Good.

Berlin · Amsterdam · Sydney

When you know why you are in business, and that reason is connected to something more meaningful than the size of your bank account, you attract to you people who can help you to realise everything you set your mind to achieve.

Three ways we work

Education. Execution. Exit.

01

Education

We don’t care about what you know. We care about what you don’t know. Where are your blind spots?

02

Execution

When you’re ready to level up, we have the professionals to help you to grow and scale to any height.

03

Exit

Exit strategy planning is largely about being ready to make better choices faster.

Paul J. Lange, co-founder of The Hedonist Entrepreneur Initiative

One of

Our co-founders

Paul J. Lange

Co-founder of The Hedonist Entrepreneur Initiative. A private members' club of private equity investors and serial business owners, in Business for Pleasure, in Business with a Purpose and in Business for Good.

More about Paul

By invitation

If this is you, start a conversation

Membership is near-closed and by invitation. The work, though, begins with a conversation.

Contact us